You have been a known brand in your region for a long time – your company, your name, you as an individual. There isn't another company like yours. To make sure that this is how you are perceived on the market, and that your uniqueness is valued as it should be, it’s important to define and position yourself clearly. For successful marketing, the positioning of a company needs to match its intrinsic nature. That's the only way to get the right message through to potential customers. It takes an idea, a clear message and a definable value that distinguishes your company. We help you to make that distinction crystal-clear!
Choose one of our five positioning strategies, depending on which one suits you, your company and your ethos best. All our positioning strategies are ideal for our various retail sectors - furniture retailing, plumbing supplies and interior design and can be individually tailored to suit your company.
"For us as interior designers and decorators, it's particularly important to find the right position on the market, because we have two areas of business. That's why we have been working on it for over ten years. We are really pleased that SERVICE&MORE takes an interest in the individual positioning of its retailers and helps them with workshops and low-cost packages for implementing the necessary measures. I have known Michael Brandtner personally for as long as I have been thinking about this issue. Just recently, at a SERVICE&MORE event, I was able to take away a few more pieces of the puzzle, thanks to positioning expert Michael Brandtner, and I've already implemented them in my business."
Agnes & David Reiter
Reiter Maler in Raab
Benefits for you of a professional positioning strategy
Positioning yourself as a furniture retailer, interior designer or domestic installation company is critical for a successful marketing policy. Together, we work out a publicity concept that focuses clearly on what makes you special. We market your company consistently as a strong regional brand. You decide how you want to present your business and what position you want to occupy in the regional market.