We attach great importance to the security of your data and the protection of your privacy. Our policy on the collection and use of personal data in connection with the use of our website is therefore set out below.
Collection and processing of data in connection with the use of the contact form
We collect personal data (information about personal or factual circumstances of a specific individual or identifiable natural person) only to such extent as provided on the contact form. We will only use your email address to process your enquiry. Your data will then be erased unless you have consented to their further processing and use.
Use of email addresses for newsletters
If you sign up for our newsletter, we will use your email address for the purpose of sending the newsletter, provided that you have given express consent by entering your email address and ticking the relevant checkbox. You can unsubscribe from the newsletter at any time by clicking on the relevant link in the newsletter or by sending us a message. You will find the contact details in our legal notice. Your email address will then be erased.
This website uses Google Analytics, a web analysis service provided by Google Inc. (“Google”). The Google Analytics service uses “cookies” which are text files placed on your computer enabling an analysis of your use of the website. The information generated by the cookie about your use of this website (including your IP address) will be sent to a Google server in the United States and stored there.
Google will use this information for the purpose of evaluating your use of the website, compiling reports on website traffic for the website operators and providing other services relating to the use of the website and Internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google.
You may refuse the storage of cookies by selecting the appropriate settings on your browser. Please note, however, that in this case you may not be able to use the full range of functions on this website. You may also prevent Google from tracking and processing the data generated by the cookies relating to your use of the website (including your IP address) by clicking on the following link and downloading and installing the browser plug-in provided (https://tools.google.com/dlpage/gaoptout?hl=en). More information about the conditions of use and data protection can be found under http://www.google.com/analytics/terms/us and under http://www.google.com/intl/de/analytics/privacyoverview.html. Please note that the Google Analytics code is supplemented by “gat._anonymizeIp();” on this website in order to guarantee anonymous logging of IP addresses (referred to as IP masking).
This website uses Google Maps for site layout plans. Google Maps is operated by Google Inc. (“Google”). In using this website, you are effectively granting permission to Google, its agents or third-party service providers to collect, process and use the data automatically collected and the data which you enter. The terms governing the use of Google Maps can be found in the Google Maps Terms of Service.
Google Safety Center and Privacy Checkup
You can review and change your privacy settings for Google products with the Google privacy check-up at https://myaccount.google.com/privacycheckup.
Social media plug-ins
You can establish a direct connection with certain social media service providers through the “Share” menu. Personal data will only be transferred when you click on the share icons.
The provider uses the “Custom Audiences” remarketing function offered by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”) on the website. This feature allows the provider to target advertisements at visitors to the website which pick up on their interests and reappear as customised Facebook ads when they visit the social network Facebook. The Facebook remarketing tag is integrated in the provider’s website in order to execute the function.
This tag establishes a direct connection to the Facebook servers when the website is visited. In the process, the Facebook servers will be told which of our web pages you have visited. Facebook will associate this information with your personal Facebook user account. For more information about how Facebook collects and uses this information, about your rights in this regard, and about ways of protecting your privacy, please refer to the privacy notice on Facebook at https://www.facebook.com/about/privacy/. If you do not want Facebook to associate the information with your Facebook user account, you can disable the “Custom Audiences” remarketing function here. To do this, you must be logged into Facebook.
Remarketing or “Similar Audiences” function provided by Google Inc.
Google Ads conversion tracking
We use the online advertising program “Google Ads” and the conversion tracking tool featured in Google Ads. Google conversion tracking is an analysis service provided by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA - “Google”). When you click on an advertisement placed by Google, a conversion tracking cookie will be placed on your computer. These cookies expire after 30 days; they do not contain any personal data and are therefore not used for personal identification.
If you visit certain pages on our website and the cookie has not expired, it is possible for Google and for us to know that you clicked on the advertisement and were redirected to the pages in question. Each Google Ads customer receives a different cookie. It is therefore impossible for cookies to be tracked through the websites of Ads customers.
The information collected using the conversion cookie is used to generate conversion statistics for Ads customers who have opted for conversion tracking. This tells the customers the total number of users who clicked on their advertisement and were redirected to a page with a conversion tracking tag. They do not, however, receive any information which personally identifies users.